Zionsville resident Natalie Miller, 24, moved back to town after graduating from Savannah College of Art Design in Georgia with a goal in mind: She wanted to open her own bridal store.
Her goal became a reality when her business, Brick Street Bridal, celebrated its grand opening at 40 N. Main St. Oct. 3.
“I grew up in Zionsville,” Miller said. “I’ve always loved Zionsville itself, and that’s how I ended up coming back to open the store here. I just love the atmosphere and everything about the little town.”
Growing up, Miller was interested in the wedding industry and especially wedding gowns, which led her to study design during college. Before opening Brick Street Bridal, she worked at multiple wedding businesses, mostly in men’s attire.
“I’ve always helped out with different weddings and getting ready, and I’ve always loved being able to be involved in the bride’s life and her everyday of getting ready and prepared for the wedding. Going forward, I wanted to open a store where brides could comfortably come in and be able to shop having a perfect atmosphere where they don’t have any feelings of being rushed to pick a gown or being pressured.”
Miller’s business allows brides and their groups to sift through several gown options without distraction. She does this by scheduling bridal parties by appointment and closing the store to walk-in traffic during the appointment.
“I just like the aspect that a wedding gown is something that is one main focus center that people focus on in the wedding,” Miller said, “and I’ve always wanted to amplify that and amplify the brides own personal beauty by finding her something that will complement her body shape and looks.”
Miller didn’t know she would open during a pandemic, but she said she is thankful the business has been largely unaffected because many couples are still choosing to marry and have weddings.
Brick Street Bridal offers gowns from Lihi Hod Couture, made to measure, Justin Alexander’s private label ring collection, Omelie Bridal and Temperley London Bridal and Brydealo. Miller said she hopes to design her own gowns one day soon.
The store plans to have a trunk show featuring Lihi Hod Couture gowns from the Israeli designer’s 2020 collection from Dec. 3-13. Miller, during appointments, will take roughly 20 different measurements and pictures of the bride in the gown she chooses to ensure the gown “is fit perfectly to her body.”
Miller expects to host another trunk show at the beginning of 2021 to showcase more gowns.
For more or to schedule an appointment, visit brickstreetbridal.com.