By Mark Ambrogi
Lisa Hudson emphasizes there is a difference between a consultant and a coach.
“I’m not the expert on everyone’s business,” Hudson said. “But I am an expert on driving results through people. So I will be helping them determine the goals that they feel are best for their business and then holding them accountable to helping them achieve that goal.”
Hudson, a Noblesville resident, started her business, The Growth Coach of Carmel, in late November. The Growth Coach, which was founded in Cincinnati, touts itself as the largest provider of affordable group coaching workshops in the nation. Coaches also offer one-on-one coaching and remote coaching delivered by phone and web.
“We focus on a lot of small and mid-sized businesses,” Hudson said. “With my executive background, I can work with executives as well.”
Hudson worked at Macy’s for 26 years, where she was vice president store manager for 19 years. She left the position at the Castleton Square Mall store in July. She started out at a Macy’s store with 60 employees, compared to Castleton, which had 450 employees.
“No matter the size of the team, my job always included some sort of coaching,” Hudson stated in her business release. “I always loved helping people decide what they want, creating a plan to make it happen and following up to follow through to reach desired results. My goal was to own a business and do something I love, so when I founded The Growth Coach, I knew it would be perfect. Being a growth coach gives me the opportunity to help people be successful and improve their lives.”
The Growth Coach has 150 coaches nationwide. The company sold its first franchise in 2003. Hudson has the only Growth Coach business in Hamilton Co. The Growth Coach of Carmel will serve Carmel, Noblesville, Fishers, Westfield, Zionsville and other surrounding communities.
“We’re best known for our business growth workshops, and I’ll be holding those in all the different cities in Hamilton County,” she said.
Hudson said she wants the executive or business owner to slow down and assess their business.
“We call it working on your business instead of in your business,” Hudson said. “So step back and look objectively about what is working and how to do that more and what isn’t working and where there are some gaps. What are the changes and behaviors they can change to improve that?”
Through Growth Coach training, Hudson is certified in The Strategic Mindset coaching process, which adheres to the standards, practices and policies the International Coaching Federation has set forth in their Code of Professional Standards and Ethics.
Hudson has two daughters, Shelby, 22, and Courtney, 19, and son Jake, 15, a Noblesville High School freshman.