Fishers woman opens home décor shop in downtown Noblesville 

CIN Business local 0928 persimmon avenue
Persimmon Avenue owner Cindy Jarecki pauses with her husband Jeff. (Photo courtesy of Cindy Jarecki)

Persimmon Avenue, 939 Conner St., celebrated its first anniversary in June, a well-deserved celebration as the home décor and gift shop opened during the COVID-19 pandemic. 

“We signed all the paperwork in February 2020 for our lease, and then, of course, everyone knows the world shut down one month after that,” owner Cindy Jarecki said. “It was a bit of a rough start, but we persevered and kept taking baby steps and opened in June 2020.”

Jarecki said the business has been very successful.

Jarecki, a Fishers resident, wants to bring in as many local makers to the store as possible. Currently, the makers are Five Sisters Co., which makes clean, soy candles; Three Rubies Crochet, which makes crochet hats, garland and signs; Union Farm Goods, which makes reclaimed wood trays; Beaded Blues, which makes jewelry; Milli Grey, which makes jewelry; Karma & Kinds, which makes hats and pillows from decommissioned fire hoses, as well as fragrances, soaps and room sprays; and DL Designs, which sells refinished furniture.

Jarecki launched Persimmon Avenue after working in the corporate world in private insurance. 

“I always wanted to do something creative, but I wasn’t sure what that was until August 2018,” she said. “I quit my job and took a while to figure out what I was going to do, and then I found space in Noblesville and pulled the trigger on everything. I’m really happy about the way things are working out. We’re meeting lots of great people, and I love the town.” 

Persimmon Avenue has a monthly market on the first Thursday through Sunday of each month. First Thursday hours are noon to 4 p.m., first Friday hours are 1 to 7 p.m., Saturday hours are 10 a.m. to 4 p.m. and first Sunday hours are noon to 4 p.m. The store is open every Saturday from 10 a.m. to 4 p.m. The store will hold three holiday open houses – two in November and one in December.

Jarecki encouraged shoppers to follow the store’s Instagram and Facebook accounts, @persimmon.avenue and Persimmon Avenue respectively, for updates. 

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