After 24 years at Eli Lilly and Co., Daniel Frausto left his job as senior director of global marketing in 2018 to pursue his passion for fitness.
“I was looking into different fitness models and fitness concepts and landed with Eat the Frog and here we are one year later,” said Frausto, who is the owner and general manager of the fitness center.
Frausto, a Carmel resident, is opening the first Eat the Frog Fitness in Indiana and the fourth nationally. The studio will be at 12751 Pennsylvania St., Suite 120, in Carmel. The studio is set to open Aug. 5 for people who have registered and will open to general public Aug. 19.
“It’s a relatively new franchise in fitness,” Frausto said. “This is the first boutique/fitness studio that is open 24/7 for group classes. We offer classes 365 days. There is always a class.”
Coaches lead the classes much of the day, but there are virtual classes on two IMAX screens guiding workouts from 9 p.m. to 5 a.m. Individuals can enter with their key fob. Classes start at the top of each hour. There are three different classes – cardio, strength, flexibility/core – looped every day into a 24-hour schedule.
The personalized fitness plan recommendations are based on assessments, which are conducted every eight weeks.
“We cater to all fitness levels, whether a professional athlete or completely new to fitness,” Frausto said.
Eat the Frog comes from a quote often attributed to Mark Twain, which Frausto described the gist as meaning if you to have eat a live frog, do it first thing in the morning because the rest of your day is only going to get better after that.
“The idea is get that task or chore over with and go on with your day,” Frausto said. “Fitness is the frog for most people. Most people postpone fitness. They know it’s a good thing to do, but for one reason or another they don’t do it. Now, there is no excuses because there are 24/7 group classes.
“When you are coming to take a fitness class, you are following a very specific format that helps you to get better, to get stronger, faster and leaner.”
Frausto’s son, also named Daniel, is the assistant general manager of operations. There will be approximately eight coaches and four or five employees rotating at the front desk.
Luke Skotnicki, a Fishers resident, is the sales manager.
“The technology is amazing,” Skotnicki said. “It really blows everyone else out of the water. I was able to see the design and how everything is low impact so it doesn’t hurt the joints. The overall atmosphere and experience you get here is next level and that’s what really sold me.”
Dan Mock will open an Eat the Frog in Indianapolis in late August. Frausto said Ryan Murray plans to open a franchise in west Carmel in spring of 2020.
“The plan is to open nine locations in the Indianapolis area and 13 in the state,” Frausto said Frausto.
Patrons signing up before Aug. 5 can attend two weeks for only one penny.
“You can take as many classes as you want for two weeks,” Frausto said.
For more, visit eatthefrogfitness.com.