Fishers couple opens EmbroidMe on 126th

Jeff and Dina Slain in EmbroidMe’s showroom, 9520 E. 126th St. (Submitted photo)

Jeff and Dina Slain in EmbroidMe’s showroom, 9520 E. 126th St. (Submitted photo)

By Holly Kline

EmbroidMe is a new shop located at 9520 E. 126th St. in Fishers that provides custom embroidery, screen printing and a large variety of promotional items geared towards both businesses and individuals. Owned by local married couple Dina and Jeff Slain, EmbroidMe provides a place to plan for and purchase products for corporate outings, family events and more.

“Embroidery is huge right now,” said Dina. “We wanted to run a company the right way, to treat people the right way and give customers great service.”

Popular items the Slains have worked on so far are embroidered polo shirts, screen printed t-shirts, different types of bags, mugs and keychains.

“We’ve been telling people to come in and talk to us,” explained Jeff.  “We do more of a consult with our customers and help them find the products that are the right fit. We ask a lot of questions, including finding out the budget, and we can help people find what they are really looking for.”

EmbroidMe’s showroom is open Monday through Friday from 10 a.m. to 4:30 p.m. No appointment is needed during those hours and the Slains are willing to meet with customers outside of those hours if arranged in advance.

Both Dina and Jeff are glad to have the chance to build a business in Fishers. “We’ve lived here for 16 years and we love it,” said Dina. “We’ve watched it grow and we realize that this is a marketable area.”

“The thing that is the most rewarding to us is that we get to build something that is our own,” added Jeff. “There is nothing like getting to build your own company with your own vision.”

It may sound challenging to work with a spouse every day but the Slains easily make it work. “Dina and I have been married for 17 ½ years, we raise 4 kids at home and have been successful so it carries over at work,” Jeff stated.

“We’ve been in this community for a long time and we saw an opportunity for EmbroidMe and we wanted to do it together,” he continued. “We’re very happy we made this choice and we make this fun.”


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