The City of Carmel has announced a new partnership and three-year, $450,000 sponsorship agreement with Allied Solutions, a company that provides insurance, lending and marketing products to financial institutions in the U.S., aimed to drive participation at, and exposure of, more than a dozen City of Carmel annual events.
The sponsorship, which will be paid out in $150,000 installments each of the three years, will include several events to be held at Midtown, where Allied Solutions’ national corporate headquarters is located.
“From our office windows we see the remarkable qualities of Midtown Plaza with its green space and trail, outdoor games, big screen video board and of course the growing number of restaurants and shops,” stated Pete Hilger, CEO of Allied Solutions. “We have wanted to find a way to get more involved in Midtown activities, as well as other events where our employees, the residents of Carmel and many visitors come together to enjoy our city. With this agreement, we feel we have a way to do just that.”
Events under the sponsorship agreement include Meet Me on Main, Midtown’s Got Talent, Midday at Midtown, Movies at Midtown, Music at Midtown, Holidays in Carmel, Holiday at Carter Green, Magnificent Monon, Shop Small Saturday, Holiday Trolley, Holiday in the Arts & Design District, Santa Saturdays, the Ice at Carter Green and possibly other new events.
“An important part of building a strong city with a high quality of life are the relationships we create with our local corporate community,” Carmel Mayor Jim Brainard stated. “Events like those included in this agreement help us attract corporations with high-paying jobs filled by a growing residential workforce that is eager to be here. These events also provide additional customers for our unique, diverse offering of small shops and restaurants.”
Allied Solutions moved into its new corporate headquarters in 2018 after spending several years in leased office space a few miles west. The five-story headquarters building is in the center of Midtown.
Allied has experienced tremendous growth during the past 23 years in Carmel, adding hundreds of new jobs and working to continue to expand. Allied was the first business to move into the Midtown redevelopment, which was previously a largely industrial but under-performing area in the city that connects the Arts & Design District to the City Center and the Center for the Performing Arts.