Howl and Hide to open pop-up shop in Clay Terrace


When Howl and Hide launched sales of face masks during the early stages of the coronavirus pandemic, its staff noticed a trend.

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Howl and Hide Brand Manager Bailey Park pauses in the Indianapolis store. (Courtesy by Leah Tribbett Productions)

“We saw data where people were buying, and a lot of the ZIP codes were from Hamilton County,” Howl and Hide Brand Manager Bailey Park said. “We realized a lot of people were buying our face masks not knowing who we are, so we decided to see if we could get these buyers interested in our leather products as well.”

Howl and Hide will open a pop-up store in Clay Terrace at 14390 Clay Terrace Blvd., suite 140. It will have a grand opening Oct. 1 and remain open through December. Park said the leather goods store wants to reach shoppers who might not ordinarily visit their downtown Indianapolis store.

Park said the pop-up store will hire seasonal employees as well as use employees from the downtown location. Six employees will work on a rotating schedule.

Park said the space is approximately 1,200 square feet. The Indianapolis flagship store, which opened five years ago, is at 1651 English Ave.

“All the productions for all our leather goods is at that store, with a small portion used as a retail space,” Park said.

The store sells wallets, handbags, belts, travel bags, women’s backpacks and messenger bags, among items.

“We get all of our leather from Landwerlen from Indianapolis and all our sewing machines are from Fort Wayne,” Park said. “We have a canvas supplier from Carmel. We are completely an Indiana ecosystem with our company.”

The pop-up store will be open 11 a.m. to 8 p.m. Tuesday through Saturday. Learn more at