Carmel’s Penn & Beech offers ‘custom fragrance bar’


A new custom home fragrance company is now serving customers in Carmel with the January opening of Penn & Beech Candle Co. at 145 Elm St.

“We like to describe ourselves as a custom fragrance bar,” said Alexander McCormick, manager of customer experience and operations for Penn & Beech. “We help guests go through the process of designing a custom scent, whether it be for candles, reed diffusers or wax melts.”

From left, sisters Brianna and Lacey Doles opened their first Penn & Beech store in 2018. (Submitted photo)

Guests select their favorite scents, and employees create a custom fragrance with those scents in mind.

“They make a list of their top 20 or 30 favorite scents, and then we ask them to narrow it down to their top three,” McCormick said. “We’re hands-on throughout the whole process. Sometimes their fragrances work together, and sometimes they don’t, but we’re there to guide you.”

The process makes it a fun group activity.

“We have large groups come in for a girls night, bachelorette parties and team-building corporate activities,” McCormick said.

The flagship store, opened by sisters Brianna and Lacey Doles in 2018, is in downtown Indianapolis near Mass Ave.

“The response in Carmel has been overwhelmingly positive,” McCormick said. “We love being in Carmel.”

McCormick said Penn & Beech is different than typical candle stores.

“No. 1, you’re supporting a local business and putting money back into our community,” McCormick said. “No. 2 is the quality of the product. We use 100 percent soy wax. It’s all eco-friendly, and there is no waste produced. Finally, you’re designing a custom scent exactly to your preference.”

Items range from $15 to $45. Guests are encouraged to make a reservation to have ample time to create their custom fragrance. For more, visit


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