Unique partnership leads duo to work to empower women 


By Jolee Huber

Jackie Burns and Nicole Busch’s lifelong passions collided to form a partnership unique in the Indianapolis area.

Jackie Burns, left, and Nicole Busch partnered to create a one-stop-shop for complete makeovers. (Submitted photo)

Burns, owner of Pure Concepts Salons in Carmel and Plainfield, and Busch, a certified professional stylist and founder of Nicole Blair Wear, combined their talents to create a one-stop-shop for head-to-toe makeovers.

After relocating to Indianapolis from New York, Busch set out to find a hair and makeup specialist who could complement her fashion consulting business. She called several salons in the area but didn’t sense the warmth and appreciation for customer service she was seeking until she called Pure Concepts.

“I wanted to work with someone who was personable, who I could trust with my clients,” Busch said.

She found the receptionist at Pure Concepts to be friendly and accommodating, so she booked a consultation with its top master stylist/colorist, who also happened to be the owner, Jackie Burns.

Two and a half years later, Burns and Busch have forged not only a business but also a close friendship rooted in a shared purpose. Together, they teach women how to improve their outward appearance while embracing their inner strengths and unique personalities. It’s not about dressing women up in the latest style.

“(It’s) what makes the best you. Feeling confident is the best trend you can adopt,” Busch said.

Many of their clients come to them in the midst of a life change: After having a baby, after reaching a certain age, after a divorce or death of a spouse. Others want to reinvigorate their image to advance their careers, like one of the duo’s favorite clients, Lauren Lowery, formerly of WISH-TV.

Busch said Lowery was an Emmy Award-winning news anchor who was told she looked  like a soccer mom. She had started her career at a young age and was told to make herself look older.

“She’s so much more inside.  Her inside didn’t match her outside,” Busch said.

Through a series of simple but strategic changes to her hair and wardrobe, Burns and Busch enhanced Lowery’s appearance, which in turn elevated her confidence and enabled her to further her career.

Similar outcomes for other clients are what motivate Burns and Busch to teach and empower women to present their very best every day.


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