By Anna Skinner
After providing offers to users with paper certificates since June 2015, Indiana on Tap’s Tasting Society Marketplace is now available on Indiana on Tap’s new mobile app, which launched last month.
Indiana on Tap is an online destination to learn about craft beer news, events and information.
Now, mobile users have access to more than 90 partners with 130 offers. Offers include money toward beer flights, apparel, food, pint glasses and more. Many of the partners are breweries, but Justin Knepp, founder of Indiana on Tap, said that isn’t the only partner the organization targets.
“We want to get all of these partners who touch the craft beer industry, not just breweries but craft beer bars, too,” Knepp said. “We are going to continue to diversify, and it’s free for the partners to participate. They choose what they want their offer to be.”
There are a number of brewery offers on the app, but other offers include the Charley Creek Inn, a wine, cheese and craft beer shop built in the 1920s, and Great Fermentations, a shop for homebrewers, among others.
However, the app doesn’t only make it easier for beer lovers. It also allows users to give feedback on the specific partners or offers available on the app.
“What the app gives us is the ability to add more value to those partners and give them real feedback on what offers are being used, when people are coming in, when no one is coming in and what people are saying about the breweries inside the app (anonymously),” said Steve Williams, Tasting Society Marketplace director.
“We want it to be affordable because at the end of the day, we do this to support the craft beer community,” Knepp said. “This is the only craft beer membership and rewards program of its kind, and it’s the only one that directly supports every participating brewery or partner by creating new and repeat customers for them.”
The app encompasses more than offers for Tasting Society Marketplace members, as well. It includes a list of craft beer events and a list of breweries in the area, and editorial and news content to app users for free.
Currently, the Tasting Society Marketplace is $59.95 a year, and members are locked into that price once they sign up.
For more, visit indianaontap.com/tasting-society-marketplace/ or download the free Indiana on Tap app on Apple or Android devices.
Participating partners
10 Pint Tours, 450 North Brewing Co., Ash & Elm Cider Co., Bare Hands Brewery, Basket Case Brewing Co., Bier Brewery, Big Lug Canteen and Brewery, Big Woods Brewing Co. (Bloomington, Nashville and Speedway locations), Bloomington Brewing Co., Books & Brews (Indianapolis and Zionsville locations), Broad Ripple Brewpub, Burn ‘Em Brewing, Carson’s Brewery, Chapman’s Brewing Co. (Angola and Fort Wayne locations), Charley Creek Inn, Chilly Water Brewing Co., Crown Brewing, Danny Boy Beer Works, Daredevil Brewing Co., Donum Dei Brewery, Figure 8 Brewing, Flat 12 Bierworks (Indianapolis and Jeffersonville locations), Fountain Square Brewing Co., Four Fathers Brewing, Goshen Brewing Co., Grand Junction Brewing Co., Great Crescent Brewery, Great Fermentations (Indianapolis and Avon locations), Heady Hollow Brewing Co., Hops & Fire Craft Tap House, Hotel Tango Artisan Distillery, Hunter’s Brewing, Illiana Brew Bus, Ironwood Brewing Co., Mashcraft Brewing, Metazoa Brewing, New Boswell Brewing Co., New Day Craft, New Oberpflaz Brewing Co., New Paradigm Brewing Co., Noble Order Brewing (Richmond and Zionsville), People’s Brewing Co., Pokro Brewing Co. Quaff On! Three Pints Taphouse, Red Lion Grog House, Redemption Alewerks, Route 2 Brews, Saint John Malt Brothers. Saint Joseph Brewery and Public House, Salt Creek Brewing Co., Scarlet Lane Brewing Co., Schnitz Brewery & Pub, South Bend Brew Werks, Story Inn, Summit City Brewerks, Taxman Brewing Co., The Brewsline, The Guardian Brewing Co., The Legend Classic Irvington Café, The Pint Cycle, The Pint Room, Thr3e Wise Men Brewing Co. (Indianapolis and Muncie), Tin Man Brewing Co., Tow Yard Brewing Co., Triton Brewing Co., Triton Tap, Twincade, Twisted Crew Brewing Co., Twisted K-8 Brewing, TwoDEEP Brewing Co., Union Brewing Co., Union Jack Pub, Upland Brewing Co. (Bloomington, Indianapolis, Carmel and Columbus), Village Tap Room, Wabash Brewing, Wildrose Brewing Co., Wolves’ Head Brewing Co., Wooden Bear Brewing Co.
