Eickman wins Franchisee of the Year


By Anna Skinner

Sheryl Eickman with her husband, Dave. (Submitted photo)
Sheryl Eickman with her husband, Dave. (Submitted photo)

For the fifth year in a row, Sheryl Eickman has been recognized as Welcomemat Service’s Franchisee of the Year.

Welcomemat Services introduces the best businesses to new families moving to a local community. Eickman’s franchise covers Westfield, Noblesville, Carmel, Lebanon, Zionsville, Brownsburg, Plainfield and others.

“Westfield is a great package,” Eickman said, who lives in Westfield herself. “In Westfield, we have Jan’s Pizza, Bash Boutique, Esler’s Auto Repair, Grand Style Station, Ericka’s and more. (The businesses) pay a small fee to be a part of the Welcomemat Doormat, and we create their gift card and do mailings for them.”

Eickman earned Franchisee of the Year for her fifth consecutive year by the amount of clients she works with.

“Sheryl keeps her clients for years and years, and they love working with her,” said Brian Mattingly, CEO of Welcomemat Services. “She really reflects that heartbeat of Westfield. She’s very in touch with her community. There’s a lot of growth in Westfield, and Sheryl is just a phenomenal woman in terms of franchise use. She’s the most successful franchise we have … She really does help small businesses.”

Eickman created her franchise in 2011. Welcomemat Services has been in existence since 2003, but it didn’t start branching out into franchises until 2011. She saw an article about franchises in the newspaper and thought it would be something that would interest her.

“When a new family moves in, we receive a list of all new families to the area and make sure every family receives one package,” she said.

Packages include gift cards and discounts to local businesses, including a free, large pizza to Jan’s Pizza.

“We’ve used the business to draw in newcomers, and it’s fantastic,” said Jan Miller, owner of Jan’s Pizza in Westfield and Sheridan. “We give away a free pizza to get people in the door the first time. We hope to make (new) people happy and be their pizzeria of choice.”

For more, visit welcomematservices.com.