Chris “The Brain” mixes comedy, market strategy


By Mark Ambrogi



Chris Hoyt’s forte is using comedy to give his educational presentation.

Hoyt is a local marketing and business strategy consultant who goes by the Chris “The Brain,” a super villain persona he uses in a comedy routine.

Chris “The Brain” will give a 40-minute marketing seminar called Evil Marketing at 3:15 p.m. on Dec. 8 at Morty’s Comedy Joint, 3625 E. 96th St., Indianapolis. A Sparks Talk will follow.

“I didn’t know how far I could go in integrating humor into my presentations,” said Hoyt, a Carmel resident. “Giving these over times this often I gotten the point that I found out I can pretty much make the whole thing a comedy routine, and have people learn more when they laugh. The reason for Chris “The Brain” is the super villain shtick is sort of a tongue-in-cheek satire on the world of entrepreneurship. To be an entrepreneur, there is a certain level of arrogance and confidence and maybe even madness. The super villain persona is my way of kind of make fun of that. It’s all comedy the whole way through even though I’m teaching as well. This is my first time doing it as a full comedy show.”

Hoyt has a small group that works with him.

“I go into the companies and help them get their marketing off the ground,” he said. “You usually need a team to do that.”

Hoyt said the difference between working with him instead of an agency, is you work with him directly.

“I take personal responsibility,” he said. “I have a team of people I work with but you never get handed off. I only work with a few clients at a time to make sure I can do a good job.”

For more, visit Tickets for the seminar are $20. Sparks members save $10.

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