By Alec Johnson
March is here, and for one local car dealership, that means it’s Make-A-Wish Month.
Pearson Ford in Zionsville is promoting its work with the Make-A-Wish foundation. For every car sold in March, they will donate $75 to the charity. Each time a car gets sold, a car displayed in the showroom will get a blue star placed on it.
The dealership has worked with Make-A-Wish for the past five years. Last year, Pearson Ford raised more than $13,000 in a month and a half. This year, their goal is $12,000 in one month.
Make-A-Wish is a group that is near-and-dear to nine-year general manager Ben Weir.
“It’s a really, really well-ran organization that obviously helps children, so to see those kids get to fulfill a dream and then get the letters that they write back to you about going on a Disney cruise and they’ve never seen the ocean before, things like that, it’s pretty special,” Weir said.
Customers can donate to the cause as well, either by making a donation at the dealership or tacking it onto the sale price of the car they buy. In a special case last year, one of the dealership’s business partners, Ally Financial, donated $1,000 to Make-A-Wish.
Due to their philanthropic efforts, the dealership became the first Indianapolis-area Ford dealership to be nominated for Ford’s Salute to Dealer Award, according to Weir. It honors dealership philanthropic efforts, something Weir says he and his team enjoy doing.
“It’s something that’s been our mission statement, I guess. When we feel like it’s the right organization, we’re going to do as much as we can for them,” Weir said.
Pearson Ford is at 10650 N Michigan Rd, in Zionsville.