Brand appeal

The Eye 4 Group takes a four-pronged approach to meeting clients’ needs for the design and fabrication of signs and customized branding solutions.  The extensive line of products and services Eye 4 Group offers serve to increase brand visibility for clients.

The number 4 has significance—it represents the four components of the business. The group has an eye for design, metal fabrication, signage, and project management while four core team members make up the management team.

“With our combined experience, we wanted to offer a different method of taking care of our customers. We can work with an existing brand, or we can create a new brand identity and design and fabricate marketing pieces, ranging from businesses cards and car and wall stickers to metal signage here on our premises,” said Eye 4 Group’s CEO, J.R. Knight.

After scouting business locations for three months, the Fishers location quickly became the stand-out. “We liked that the town was becoming a city and growing as we were growing. The location provided access for our clients, which was primary, and being close to the Fishers downtown, the Fishers Marketplace development and close to I-69 helped us choose this location,” said Knight, a Noblesville resident.

The start-up company needed a specific building with plenty of space for growth.

“The location needed to have a combination of docks and drive-in doors for our trucks, as well as a nice store front, which can be a challenge to find,” said Eye 4 Group’s COO, Kyle Leis. Leis leads the fabrication of the metal signage.

“Originally, we thought that we wanted to stay under 10,000 square feet. When we saw this location that had 15,000 square feet, we took a leap of faith. The owner of the property worked with us, and as soon as we landed this space, the facility was full of projects,” said Knight.

Since opening in January of 2014, the company has quickly doubled its first-year sales estimates.

When business partners Knight and Leis started their business plan for Eye 4 Group, they knew they wanted to implement an employee-friendly business model. “Right out of the gate, we set up a benefit plan, to include retirement, flexible vacation, time off, and a fitness program. It was important to instill this framework up front,” said Knight.

“Companies that don’t focus on employees get stale, and they aren’t enticing to qualified employees. We wanted to be a cool place to work,” said Leis.

Eye 4 Group enjoys taking projects that are outside the scope of functional design. “We’ve had clients come to us with a loose concept, and it’s been amazing to watch Cheryl, our designer and Kyle bring a project to life,” said Knight. One customer wanted an elaborate wall-mounted structure to enhance a room design. The Eye 4 Group achieved a visual appealing, sustainable display. “It’s the fun version of engineering,” said Leis, who formerly owned a metal fabrication business.

“What I love about our business is that no two projects are the same, and the reaction we get from our clients when a project is complete is very gratifying,” said Knight.

Eye 4 Group has plans for steady growth. “We look forward to offering jobs to the community, as we focus on achieving 30 percent growth per year in the next five years,” said Leis. “We want to set our goals high and continue to build local as well as national accounts.” Eye 4 Group will grow each facet of the company in 2015.

Knight believes that having the four components of the business will keep the company strong. “If we have a year of growth in design work, we will focus on that work while obtaining projects in our other areas,” he said.

“We want to be the household name in Fishers as the solution-based company in the design and fabrication field. If I can’t create a solution, I can find someone for you who can. We’re not afraid to share work with other small businesses,” said Leis.

The Eye 4 Group is located at 13095 Parkside Drive. For more information, visit www.eye4group.com