By Holly Kline
Fresh Thyme Farmers Market is a neighborhood grocery store being built at 11481 E. 116th Street in Fishers. While Fresh Thyme’s location near the intersection of 116th and Hoosier Road is in close proximity to competitors like Kroger, Marsh and Fresh Market, executives at Fresh Thyme are confident that their new store with its innovative, produce-focused layout will draw enough shoppers.
“As consumers make the switch to a healthier lifestyle, they look for more fresh and natural offerings without the temptation of an overwhelming amount of unhealthy packaged products,” explained Colein Whicher, Director of Marketing and Strategy at Fresh Thyme. “We hear from our shoppers that it’s much easier for them to stay on track with healthy eating when they shop our stores,” she continued.
Fresh Thyme Farmers Market is committed to providing healthy food that comes from local sources. Whicher confirmed that the new 116th Street store will include food from Indiana and possibly Fishers. “Our buyers have a great time tasting and selecting local favorite food and incorporating it into our offerings throughout the store,” she said. “We also buy as much locally-grown fresh Indiana produce as is available.”
Fishers resident Megan Banks is excited for the new Fresh Thyme store to open near her neighborhood and has been to the 86th Street location in Indianapolis. “Fresh Thyme is my new favorite place to shop,” she said. “It reminds me of a ‘boutique’ grocery without the high prices! Everything is very fresh and there are unique items.”
What made Fresh Thyme choose their Fishers location? Whicher said that Fresh Thyme thinks the Fishers community is a great fit for the store’s concept. “Fishers’ residents are well-educated, active and know the value of fresh, healthy and organic food,” she stated.
The new Fresh Thyme Farmers Market store in Fishers will be open in 2015 and will create 90 – 100 new jobs, both full and part time. Whicher reiterated that shoppers will enjoy the new store. “Fresh Thyme customers really enjoy the casual, fun and friendly atmosphere of our stores, as well as the easy shopping experience,” she stated.
