by Anytime Fitness co-owner Jennifer Shagena. Darian has been in the fitness industry for about 15 years, and Kenli has been involved for almost three. (Photo by Navar Watson)
By Navar Watson
A new Anytime Fitness gym has opened in Noblesville at 14300 Mundy Dr., Suite 1200. Open 24/7, the gym features a staff of certified, personal trainers who work with customers throughout the day.
“The customer experience is really important to us,” co-owner Jennifer Shagena said. “We want to do more than just sell someone a gym membership.”
This is the third location Shagena has started up. She also started an Anytime Fitness in Beech Grove and at 71st and Binford Boulevard in Indianapolis.
A Fishers resident, Shagena has worked for seven years at Anytime and 20 years in the fitness industry. She considers her co-workers a “family” that wants their members to succeed.
“The worst thing you can do is just carry around that keychain (and not workout),” Shagena said.
All enrollments happen on a face-to-face basis, Shagena said. After about 10 minutes of paperwork, the person’s picture is taken and he or she is uploaded into the database. Incoming members also receive an orientation on how to use the equipment.
Once someone becomes a member, they have access to nearly 3,000 gyms worldwide.
Anytime Fitness is always open, even though the staff leaves around 8 or 9 p.m. Each gym is equipped with 12 to 17 security cameras, which monitor activity throughout the night, Shagena said. The door also has a “tailgate system,” which can sense if more than one person enters the gym on a single member’s key swipe.
The cameras also contribute to the safety of those using the facility. The gym has panic buttons and 911 phones in case someone gets injured during the night.
One of the most unique programs the Noblesville location offers is a procedure called Easy Slim, a non-invasive procedure that uses LED red lights to shear fat and reduce inches. Anytime is the first gym in Indiana to have this technology, Shagena said, and the first session is free for members.
The presence of certified trainers during the day also makes Anytime Fitness unique, Shagena said. Their goal is to make the customers feel comfortable at the facility. Working out is tough, she admitted, and the hardest part is walking from one’s car to the entrance of the gym. The staff recognizes this and hopes to make the members feel welcome.
“We want to know all of our customers,” Shagena said. “We want to know what they’re goals are we and want to know that they’re reaching them.”
For more information, call 200-8613 or visit www.anytimefitness.com.
