Sports marketing company expands headquarters in Hamilton County


U/S Sports Advisors, a sports and entertainment marketing agency, announced plans today to expand its headquarters here, creating up to 36 new jobs by 2018.

“Indiana is a destination state for sports, which bring investment and jobs into our state well beyond game day,” said Eric Doden, president of the Indiana Economic Development Corporation. “Indiana companies like U/S Sports Advisors help make the big play behind the scenes, boosted by Indiana’s central location and enthusiasm for athletics. This isn’t just a state that works for basketball, football or racing; it’s also a state that’s proud to work for the sports business.”

Part of The Ungar Group LLC, U/S Sports Advisors will invest $1.1 million in office and technology infrastructure at its central Indiana headquarters in Carmel. U/S Sports Advisors, which currently employs 10 associates in Indiana and hosts offices in Chicago and Charlotte, North Carolina, plans to begin hiring immediately. Interested applicants may apply at

“We serve clients nationwide, from west to east coasts,” said Ken Ungar, president of U/S Sports Advisors. “Not only does the Indianapolis area make sense for us geographically, but it’s a strong sports business hub and a welcoming environment for both entrepreneurial companies and creative professionals.”

Founded by Ungar in 2006, the agency has served clients in a number of sports disciplines including the NFL, NBA, NASCAR, INDYCAR, SportsCar, AMA Pro Racing and Olympic sports. Represented clients include American Honda, Honda Performance Development, St. Vincent Sports Performance, NASCAR, NBA Players Association, Los Angeles Dodgers, American Motorcyclist Association, NAVISTAR, Maximum Sports Management, Triumph Motorcycles and a number of professional athletes.

“I am very pleased that U/S Sports Advisors has chosen Carmel to expand its headquarters. We pride ourselves in working with our local businesses to help them grow and succeed in competitive markets,” said Carmel Mayor Jim Brainard. “This combined with the excellent quality of life features in Carmel have helped us remain competitive when it comes to attracting and retaining successful businesses such as U/S Sports Advisors. We look forward to a long relationship.”

The Indiana Economic Development Corporation offered The Ungar Group LLC up to $585,000 in conditional tax credits and up to $35,000 in training grants based on the company’s job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Carmel supports the project.

Indiana’s labor force has added more than 54,000 Hoosiers over the past year. With the growth of companies like U/S Sports Advisors, the state’s force of working Hoosiers grew over that same period at a rate more than eight times faster than the national rate of growth.


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