PrimeLife soiree has beach theme

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From left, Carla Graham, Cindi Hoetmer, Annika Francis (front), Gertie Schott, Pam Francis and Sheri Ballard attended a previous year’s PrimeLife spring fundraiser. (Submit- ted photo)

From left, Carla Graham, Cindi Hoetmer, Annika Francis (front), Gertie Schott, Pam Francis and Sheri Ballard attended a previous year’s PrimeLife spring fundraiser. (Submit- ted photo)

By Amanda Foust

As Carmel morphs into a serious retirement destination for a new generation of seniors, the nonprofit PrimeLife Enrichment organization is poised to play a vital role in that future.

Since 1977, PrimeLife has helped encourage personal growth and enjoyment for people older than 50 years old.

Membership dues and client fees cover a small portion of PrimeLife’s social activities and programs, and the organization relies heavily on the United Way of Central Indiana, grants, individual donations and an annual fundraiser to cover the remaining costs.

This year’s April 25 fundraiser will have a beach theme.

“We choose themes that inspire exciting and fun decorations, and allow attendees to easily dress in keeping with the theme,” said PrimeLife Executive Director Sandy Stewart.

Guests of the Sand and Sea Soiree will have the chance to wear Hawaiian shirts, grass skirts, and other beach attire. The night will include cocktails, hors d’oeuvres, a tropical dinner, hula dancers, silent and live auctions and of course, dancing.

“Since 2010, the proceeds have been dedicated to our transportation service, which has been operating below full capacity since 2010 due to some funding reductions,” Stewart said. “The service is door-to-door, demand/response – very costly to operate but vital to those who require this specialized service.”

PrimeLife plans to use this year’s proceeds in the same way.

Stewart said that the items range between merchandise and experiences. The bidding will be paperless, so bring cell phones for text bidding. For those unable to text, there will be auction assistants.

Although the live auction bids will be made the night of the Sand and Sea Soiree, the silent auction is active now. Visit  HYPERLINK “http://www.qtego.net/auc/ple” \t “_blank” www.qtego.net/auc/ple to bid for silent auction items and to see the items that will be available for the live auction on the night of the event.

The beach-themed event begins at 6:30 p.m. April 25 at The Willows on Westfield, 6729 Westfield Blvd. in Indianapolis.

For more information call 815-7000.

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