Indy’s Mass Ave. coming to Carmel for holiday season

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MassAve

By Tonya Burton

Get ready for Twelve Days of “Mass Ave.” holiday shopping in downtown Carmel. Samplings of gifts and foods from eight eclectic home-grown businesses from Indianapolis’ Mass Ave. commercial district will delight shoppers looking for unique gifts.

The new concept pop-up store is located at 110 W. Main Street in Carmel, next to Detour restaurant in the Sophia Square building. It will be open Fridays, Saturdays and Sundays for four weeks, beginning Nov. 29 (Black Friday) through Dec. 22.

The store includes retailers Silver in the City, Nurture Baby and Toddler, Crimson Tate Modern Quilter, Mass Ave. Toys, Handmade Promenade, Best Chocolate in Town, Global Gifts and People for Urban Progress.

Ashley Martz, owner of Nurture Baby and Toddler and member of the Mass Ave. Merchants Association, said “We’re excited about the opportunity for additional exposure to Carmel. We don’t necessarily get Carmel residents on Mass Ave. except for special events. This gives us an opportunity to expand our market and see how we’re received.”

“We thought it would be a fun way to bring sampling of Mass Ave to Carmel and sort of dip our toes in the water. We’re interested in encouraging people from Carmel to come downtown and visit us and also to see how the idea of boutiques is accepted here,” said Kristin Kohn, owner of Silver City/At Home in the City Boutique and a longtime leader of the Mass Ave. Merchants Association.

The pop-up store occupies the space left vacant when A Taste of Sensu restaurant closed this spring.

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