Meeting the needs not enough


Years ago, there were only two primary methods for growing your business – advertise and hire a sales force.

Today, the rules have changed.

In 2013, your ability to expand market share is limited only by your imagination and effort.

That’s the good news.

The bad news is that if it’s easy for you, it’s also easy for everyone else. The unfortunate result is a cluttered marketplace filled with thousands of messages coming from all directions – Facebook, Twitter, banner advertising, QR codes, etc. It seems impossible to avoid the non-stop marketing assault.

This has a led to a daunting challenge – How do you break through all the noise?

It’s not easy, but it can be done.

The key to succeeding under these new rules is to train a new sales force – your customers.

Because we are overloaded with information, we ignore most advertising. Instead, when we are looking to make a purchase, we turn to one place for a recommendation – a past customer.

This can happen in a variety of ways. You might choose to ask a friend about their experience, check online customer reviews, or simply request an opinion from your Facebook friends.

As a result, it’s no longer acceptable to simply meet the needs of your customers. You need to exceed their every expectation and create a raving fan each time they engage your company.

While creating raving fans is different for every business, here’s a few universal tactics to get you started.

  • Thank every customer for their business.
  • Systematize your processes so that the same service gets delivered every time.
  • Ask them for feedback.

As with most things in life, the solution is simple. All you need to do is execute.


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