Effective early 2011, Clarian North Medical Center will be named Indiana University Health North Hospital. Jonathan R. Goble, president and CEO, shared this important information with staff via executive email. The name change is part of a larger effort to establish a new identity that better aligns with Clarian Health’s, soon to be IU Health’s, vision to provide one standard of care.
The names of all hospitals within the Clarian system will align with the Indiana University Health name, yet maintain their local identity.
This change results from Clarian Health’s most significant customer and market research in its history, which gathered insight from nearly 2,800 of its patients and their families, referring physicians and staff members throughout the state.
The name IU Health will better identify Clarian’s unique brand of nationally recognized health care, reinforce its partnership with Indiana University and the IU School of Medicine, which provides patients with access to innovative research treatments, and better reflect the breadth of its mission.
“We will be proud to be known as IU Health North Hospital. To our patients, the IU Health name will become synonymous with high quality, coordinated patient-centered care,” said Goble.