By Sam Elliott
DemandJump LLC, a strategic data-driven marketing intelligence software developer based in Carmel, announced Nov. 18 it has secured an initial seed round of funding, totaling $750,000.
The company, founded in March at 10401 N. Meridian St., is also opening early access to its marketing platform – which aims to make sense of digital data to show marketers their best next steps.
“We couple company data with competitive intelligence to show marketers what to do next, how to do it and why they should,” DemandJump co-founder and CEO Christopher Day said. “From dealing with technology platforms for so many years and coupling that with our know-how and actually dissecting data for so many years, we know how to go about building the algorithms to deliver the desired results. We know what data is good data, we know what data is bad data, (and) we know who’s stronger with the various types of data depending on which digital channels they’re in.”
Heavy hitters among the company’s new investors include Indianapolis-based 4G Ventures and Chicago-based Hyde Park Venture Partners.
“We are very excited that this group of sophisticated and experienced investors saw the game-changing technology that we developed and decided to join our team,” Day said.
This summer, DemandJump announced plans to invest more than $1.2 million while bringing at least 80 new jobs – across engineering, sales and marketing teams – to Carmel in the next three years.
“When I talk with CMOs around the country, they indicate their emerging number one gap is access to a truly predictive analytics solution,” Tim Kopp, a partner with Hyde Park Venture Partners, said. “Now that marketers are being tasked with revenue growth, the need for this platform is more paramount than ever before.”