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Column: Why average stinks

IO 1031 IO Randy Sorrell.

There are no trophies for being “average,” according to Randy Sorrell. (Submitted photo)

There are no trophies for being “average,” according to Randy Sorrell. (Submitted photo)

It’s a constant battle for those of us forwarding the definition of luxury outdoor living spaces. How do we fight mediocrity? How do we behave differently so that your back yard living space is not “knock off” of the rest of the neighborhood? How do we NOT be average (without busting the budget), because there are no trophies for average.

Here are four proven strategies to escape the vanilla of average:

Frankly, it’s pretty simple for us to build a space that looks like page 14 of your favorite supplier catalog. And, it will look incredible. Just like the hundreds of others that look like page 14 in the city. Or whatever page, of whatever catalog…

But we can do better. We must.

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