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Carmel dealership expands to Zionsville

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Carmel-based car dealership Indy Wholesale Direct will begin construction on a new building located in Zionsville in early 2019.

The luxury used car dealership, currently located at 519 Industrial Dr., has been in business since 2011 and sells an average of 100 cars each month. Its inventory includes Audi, Acura, BMW, Infinity and Jaguar.

The dealership will build its 28,000-square-foot showroom and headquarters on 2 acres at the intersection of West 106th Street and Bennett Parkway in Zionsville. Ben Wheat, president of Indy Wholesale Direct, said he wants to expand his inventory.

“We’ve just outgrown our location in Carmel,” Wheat said. “We want to stock about 300 cars in our inventory and there’s just not enough room. Plus, there aren’t a lot of car dealerships in Zionsville and the market is not as crowded.”

The new building will have features not traditionally found in car dealerships.

“The mezzanine upstairs will kind of be a remake on the traditional customer lounge,” Wheat said. “We’re going to have foosball, ping-pong, billiards, a golf simulator, a putting green and an arcade. It’s for our employees and customers.”

It will also include a 6,000-square-foot showroom.

“This allows us to have a lot of cars indoors because we do have a lot of high-end inventory,” Wheat said.

The dealership has 15 full-time employees. Wheat said he wants to increase staff to around 25 with the new facility.

“I have decided to keep my Carmel location as well,” Wheat said. “I determined that if I gave up my existing location I’d be out of room again in a couple years. With car sales, the more inventory you have available for sale, the more opportunities you’ll have to sell. With both locations, eventually I could have close to 400 cars for sale.”

For more, visit indywholesaledirect.com.


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