Zionsville resident joins Little League board


By Chris Bavender

Zionsville resident JoJo Rinebold has been selected as one of six new members of the Little League International Board of Directors. She was appointed by Little League International CEO Steve Keener and Chairperson of the Board Hugh Tanner.


Rinebold’s two sons have played in Zionsville Little League, and she has volunteered with Little League in a variety of roles during the last nine years. She said a combination of her professional experience and personal involvement with Little League led to her selection.

“I was with the NCAA for 13 years and prior to that I was with a sports marketing agency that represented a lot of professional athletes and sports properties,” Rinebold said.

Rinebold said her involvement with Little League began on a local level, as a parent volunteering for Zionsville Little League. She was then involved with the bid to secure the Central Region headquarters and is now working for the global organization.

“This gives me an opportunity to give back on a broader scale,” she said.

Little League board members are unpaid volunteers and meet three times a year. Rinebold attended her first meeting earlier this month in Williamsport, Pa.

“I’m fascinated by the different experiences of people around the country and the world. What we see here in central Indiana is so different than the challenges people face in regions around the country and globally,” Rinebold said.

Rinebold said representatives in other regions discussed their environment and facilities challenges, including transportation and economic difficulties in low-income areas.

“I think it will be a real eye-opening experience to be part of (the) discussion (on) how we make the best decisions for the organization in all of those situations,” Rinebold said.

Rinebold is owner and principal of The Rinebold Company, a consulting practice based in central Indiana that provices communications, marketing and brand strategy expertise. She also is an adjunct faculty member of the Indiana School of Public and Environmental Affairs Executive Education Program. She teaches marketing and communications for nonprofits.

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