Sean Litke never imagined when he set off to make healthy dog treats to sell through his dog grooming business that within 6 years he would operate a 5,000-square-foot manufacturing facility processing 2,000 to 4,000 pounds of chicken per week.
Cosmo’s Superior Foods started in 2012 when Litke began selling homemade chicken jerky at Canine Cloud Nine in Carmel. The treat sold out in the first day.
“We realized pretty quickly the product was something special,” he said. “Instead of continuing to make 5-pound batches, we wanted to get cash to continue to grow and make more.”
One way of getting the cash needed was to get into the private label business, in which major brands buy products from local companies to sell under their brand’s name.
Litke moved into the manufacturing facility in May 2015 and sold Canine Cloud Nine in August 2015 to focus on building the brand and its variety of products.
“We added a couple more products to define ourself as a company,” he said. “We wanted to produce whole body-type products, protein specifically. We wanted to sell products that were innovative and significantly higher quality.”
Cosmo’s Superior Foods was the official treat of the Nov. 10-11 Indy Pet Expo.
“It was amazing,” Litke said. “They had us right up front and center when people walked in. It was awesome to hear how many people in the community had already heard of us. It just magnified our brand presence on a local level.”
Litke’s initial goal was to create dog food rather than treats. He’s working toward that goal with Cosmo’s Superior Foods.
“We are looking to develop this product in the middle to late part of next year,” he said. “We’re actually at the point where we can start taking steps to develop it, so that’s pretty cool.”
For more, visit cosmossuperior.com.