PrimeLife Enrichment to celebrate 40 years


By Chris Bavender

PrimeLife Enrichment will celebrate its 40th anniversary at 6:30 p.m. April 21 with a “Hats off to PrimeLife” event featuring dinner, drinks, live music and a silent auction at the Lucas West Pavilion, 11453 Ditch Rd. The senior services organization was established in 1977 when the Older Americans Act funding became available.

PrimeLife Enrichment member Victor Hellmann, 96, exercises at the center. (Submitted photo)

“A representative from the Central Indiana Council on Aging, now CICOA Aging and In-Home Solutions, met with Hamilton County community leaders to determine the best use of funds to meet the needs of seniors in our area,” said Sandy Stewart, PrimeLife development director. “Hamilton County Senior Services was formed to provide transportation, homemaking and case management. In 2002, we changed our name and logo to better reflect the dynamic, continuously evolving clients we are privileged to serve.”

PrimeLife’s main mission is to provide programs and services that promote independence, optimal wellness and socialization for those 50 and older. Stewart said celebrating 40 years of service means the agency is “successfully meeting important needs in the community.”

“This event is our yearly major fundraiser and a vital part of the budget required to serve and impact our community’s older adults,” Stewart said. “As always, we ask our guests to dress to reflect the theme of the event. Don’t forget to wear a hat. Your hat can be fabulously beautiful, outrageously ridiculous, wildly creative or just plain ordinary.”

PrimeLife Enrichment Executive Director Sheri Ballard said the organization’s focus is on expansion.

“We aim to reach more seniors with our services,” Ballard said. “Given the active aging population is growing so fast, we want to be well positioned to serve their needs and be the place where they feel they are among friends.”

Tickets for Hats off to PrimeLife are $100 per person. Corporate tables are $1,500 and $2,500. To RSVP call 317-815-7000 or visit PrimeLife at 1078 Third Ave. SW. Tickets can also be purchased online at


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