Fertile ground: Local woman’s practice helps others conceive


Joelle Samples talks on her health business and infertility struggle in preparation for Infertility Awareness Month. (Photo by Sadie Hunter)

Joelle Samples took a holistic approach to health in her battle with epilepsy when she was 16 years old. In college, she stopped taking medication and instead began listening to her body – correlating stress and sleep deprivation with the onset of seizures. She began to treat herself holistically.

Eventually, that led her to create and launch her own holistic health and bodywork practice, yinRoot, 444 Lafayette Rd., Noblesville. Her holistic approach, with the aid of traditional medicine, helped her become pregnant with her son, Bennett. She attended school to become a health coach and was unsure of her next steps in life until a plan came together.

“My husband and I started trying to have kids, and it just wasn’t happening,” she said. “Once we got married and were going through infertility struggles, it just clicked and all fell into place. That’s when yinRoot was birthed and that became my first baby — growing that business and figuring out my niche in our community here.”

Samples, a Noblesville resident, became certified in Merciér therapy in 2014 and began to treat women holistically for infertility issues.

Samples and her husband went through exhaustive testing during their own journey. She finally became pregnant in early 2016. Now, Samples incorporates holistic methods to supplement traditional medical techniques to help other women during their journey.

“I’m helping (women) navigate those relationships in traditional medicine,” she said. “Doctors are very one way and focused on one thing, and I’m helping (the patient) see all of the options and pick what’s best for them. I’m helping them navigate the world of fertility and supporting them.”

Women with infertility challenges go through Samples’ 12-month Shared Journey Fertility Program and meet with Samples regularly throughout the year or until they become pregnant. Samples uses various techniques and essential oil therapy to restore blood flow and break down adhesions in the pelvic region as well as creating a hormone balance. She said she has a 63 percent success rate.

“My husband asked me when I got pregnant if I still wanted to do what I was doing to help other women, and I said, ‘Yes, absolutely,’” Samples said. “To be honest, I wanted to do it more because I know the feeling. I know where they’ve been and I know that excitement that comes with getting that positive pregnancy test.”

One of Samples’ clients, Stephanie Bennett, became pregnant after only five sessions.

After she and her husband struggled with fertility, Bennett considered adoption until a friend referred her to Samples as a “last-ditch effort.”

“My experience with her was wonderful,” Bennett said. “It was life-changing, and not just because I was pregnant. Had you talked to me before we found out, I would’ve said the same thing. She helped me make big adjustments in life. I went into it with getting one of two expectations: It would be great to get pregnant, but my biggest hope was to be OK with not getting pregnant. I think I got to that point, and then shortly after, we found out we were pregnant.”

Bennett, of Westfield, is due in September.

Samples’ Shared Journey Fertility Program costs between $1,800 and $2,400. Samples also offers individual programs for women experiencing other issues as well.

For more, visit yinroot.com.

Joelle Samples lives in Noblesville with her husband, Shayne, and son, Bennett. (Submitted photo


April 22-28 is National Infertility Awareness Week, and yinRoot owner Joelle Samples has some items planned for her business’s future.

She will release a professional video about her business and has submitted an article for Natural Awakenings Magazine.

In addition, Samples wants to expand yinroot courses for mothers and daughters.

“One of my passions going forward is creating a class for moms and daughters to teach them about menstrual cycles,” she said. “It is amazing to me how many women and young girls are not aware of what is happening with their body, so I think education is really, really important.”

Samples will spend this year preparing content and plans to launch the course in 2019.


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