Former journalist uses skills for new niche


Shane Simmons uses his storytelling background to further the success of his digital marketing agency, SS Consulting.


“I think what makes it unique is how I’ve taken my background and that skillset of storytelling and implemented it into my marketing agency,” Simmons said. “I’m helping medical practices like dentists and chiropractors close high-end patients through digital storytelling.”

Simmons worked as a television journalist in his previous career. He won two Emmy Awards and a slew of others for his reporting.

Simmons left his journalism career to find his niche. The Fishers resident knew he wanted to use his skills to serve others. He realized there was a lack of advertising knowledge among the medical professionals he worked with and thought he could aid them in the marketing department.

“I first thought journalism was my passion and later found through different experiences it wasn’t what was fulfilling me, but I loved the aspect and power of what storytelling could offer and how it could reach people,” Simmons said. “I want to help (the medical professionals) help others, like their patients.”

SS Consulting works with dentists, chiropractors and plastic surgeons.

“I guess that I felt like good storytelling was not being used in advertising, so I had just been doing some research and basically landed on it as a I saw a need and opportunity that wasn’t being fulfilled,” Simmons said. ” I found  a way I could help and provide value first and foremost to other people, those people being dentists, chiropractors and plastic surgeons to help them grow their business.”

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