Trends for Tails: Humane Society’s new benefit store to open Nov. 11


The Humane Society for Hamilton County will soon open its benefit boutique with Lisa Vednar Cook at the helm. (Photo by Sadie Hunter)

The Humane Society for Hamilton County soon will have another line of income through donations.

The Trends for Tails boutique will open Nov. 11, at 1109 S. 10th St. in Noblesville.

The store’s volunteer manager, Lisa Bednar Cook, said she’s excited for the public to see what the boutique has to offer – a more upscale shopping experience than some other resale shops, with all profits going directly to the Humane Society for Hamilton County.

Bednar Cook began volunteering with the Humane Society in the summer of 2014 when she opened the Humane Society’s former resale shop, TattleTails, which was formerly housed in the former Carolyn’s Consignments building at 2340 Conner St. in Noblesville.

“We were needing to find our own space, which took us about a year and a half,” Bednar Cook said. “We were in storage, then we finally found this space, and so we started unpacking in mid-September. (TattleTails) proved that we could make money doing this, so for the first full year we were open we were able to generate about $60,000 for the shelter. The goal here is for $100,000.

“We had been looking diligently. We really wanted to stay in Noblesville with the shelter here. I know they’re going to move, but still, we’ve made a lot of really great customers, and we’re really close to downtown.”

The boutique aims to sell new or nearly new women’s clothes, accessories and jewelry, men’s shirts and jackets, home décor, small to medium-sized furniture and more.

“We try to be good stewards of the donations we get,” Bednar Cook said. “We have just a variety of things, and we’re trying to hit all the price points so we have something for everyone while still trying to make it attractive and stylish. We’re really looking at quality and trying to differentiate ourselves from a thrift shop. We don’t take housewares, sheets and linens, miscellaneous dishes and glasses, etc. All of that has a place, but that’s not what we’re trying to do here.”

All donations received find a home, however. Bednar Cook said even if the store doesn’t put an item on display, the item is re-donated to other area shelters, resale shops or thrift stores like St. Vincent de Paul, Daniel’s Closet, Salvation Army, dress for success programs and more.

The store is operated solely by volunteers and one part-time employee. Approximately 15 volunteers make up the staff.

Hours are 10 a.m. to 6 p.m. Tuesday though Saturday. Donations are accepted any time the store is open. All donations are tax deductible. All net proceeds go directly to the Humane Society for Hamilton County.

For more, visit the Trends for Tails Resale Boutique Facebook page or

Volunteer store manager Lisa Bednar Cook will oversee the day-to-day operations of the store. (Photo by Sadie Hunter)


Guest of Honor Teri Ditslear will assist Humane Society for Hamilton County Executive Director Rebecca Stevens with a ribbon cutting to officially open the Trends for Tails at 1109 S. 10th St., Noblesville, at 10 a.m. Nov. 11. Grand opening festivities will begin at noon and last until approximately 4 p.m. Guests can enjoy refreshments (hot chocolate and Gigi’s Cupcakes), see adoptable dogs, take part in giveaways and sales and take styling tips from a former Saks Fifth Avenue style advisor.


Pop-up shops

Trends for Tails Resale Boutique will occasionally host pop-up shops on its Facebook page. Those who like the page can see items for sale, choose to buy them, then pick them up and pay for them at the store.

Booth at Whimzy

“We do have a little booth in Whimzy (940 Logan St., Noblesville) on the square for our antiques and collectibles,” shop manager Lisa Bednar Cook said. “Those items were donated at our previous store, but we never really quite knew what to do with them because people weren’t coming in to that shop for antiques. So that’s open now, and I like to call it our antique annex. It gives people a little exposure to us on the square.”

Play It Again Sports

“Play It Again Sports (2332 E. 116th St., Carmel, and 11681 Olio Rd., Fishers), we have an account set up there, so if people want to donate their sporting equipment to our account, the proceeds will come directly to us,” shop manager Lisa Bednar Cook said. “We find that we’re getting bicycles and exercise equipment that’s too large for this store, and people aren’t really going to be coming here to buy sports equipment.”


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