Fishers couple Deirdre and Keith Shanklin open Honest-1 Auto Care 


Deirdre and Keith Shanklin at their Honest-1 Auto Shop (Submitted photo)

When Deirdre Shanklin and her husband, Keith, decided to break into the franchise business, they did their research.

The Fishers couple chose Honest-1 Auto Care, a national, full-service auto care company. They opened the first franchise in Indiana in late August at 7349 N. Shadeland Ave., Indianapolis.

“We liked the name, Honest-1, and it represents who we are,” Shanklin said. “We like the practices of support they provide from the corporate office. It’s a proven process. My husband did his due diligence of researching the franchise and talking to other franchise owners. We visited a few as well. We’re family-friendly and female-friendly. We try to be eco-friendly. As far as female-friendly, we have a nice, comfortable clean shop and clean restrooms. We even have a kids’ play area in our lobby as well.”

However, the couple has no experience in auto care.

“I was a preschool teacher and he was an electrical engineer and is a project manager for large commercial projects,” Shanklin said. “It’s a totally new venture for us both. My husband will continue his job. I will be here overseeing the operation.”

Shanklin had worked for seven years at Geist Christian Church Weekday Ministries’ preschool in Fishers until May of 2016.

The company’s philosophy is a transparent approach that assures each customer is completely educated on the systems and services necessary to keep their vehicles in the best running condition.

Shanklin said her shop has a service manager and three technicians. Shanklin expects to hire at least three more technicians.

“I’ll be working the front desk and, who knows, one day I might learn how to change oil,” Shanklin said. “My husband can change oil and other things, but that’s not his forte. It’s a transition, but we’ve been on this journey for almost two years.”

The Shanklins, who have a 12-year-old daughter, Sarah, bought the franchise rights in October 2015.

“It was trying to find the right location and all the processes we had to go through,” said Shanklin, who said the couple originally planned to place the shop in Fishers.

Honest-1 was ranked No. 1 in its category on Entrepreneur Magazine’s 2017 Franchise 500 and ranked No. 241.

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