By Mark Ambrogi
Amy Stark’s philosophy is simple.
“Technology is so great, our only limit is how to use it,” Stark said.
With that in mind, Stark and Erin Albert co-founded a unique format to help women master digital skills to help themselves, their families and their careers.
The 6th Social Media Dames UNconference is set for Aug. 1 at The Wellington Fishers Banquet and Conference Center, 9775 North by Northeast Blvd., Fishers. Doors open at 9:30 a.m. and the event is expected to last until 2:30 p.m. The theme of the conference is Strong.
“We have 18 amazing storytellers lined up,” said Stark, CEO of Digital Dames, Inc. “Each will share a five-minute story, that’s all they get. We are encouraging them to use the story format with beginning, middle and end because that’s how our brains work. They don’t always follow those rules, but for the most part we want to hear a story.”
Stark, a Carmel resident, said the five minutes talks are designed to share a social media piece.
“It could be digital advice or a new platform or new tool that is being used out there,” Stark said.
Albert plans to make a presentation on podcasts.
“The women walk away with a lot of knowledge and an opportunity to make a lot of powerful digital connections,” said Stark, who will be one of the speakers.
There will be six triads with three speakers each throughout the day. Following the talks, there will be mini-panel discussions with the women. Stark said that is often where the real learning occurs.
“Every women in the room becomes involved in sharing their experience and asking questions,” Stark said. “It has ruined me for all other conference formats.”
Among the other storytellers will be Jolene Ketzenberger, founder of EatDrinkIndy.com; Mary Pat McKee, CEO of Indy Boomer TV; Leslie Swathwood, co-owner of Circle City Expos and Amy Pauszek, film producer, casting and talent scout and Current Publishing columnist/photographer.
Tickets include continental breakfast and lunch. For tickets, visit smdames17.eventbrite.com.