By Sadie Hunter
Earlier this month, Duluth Trading Company filed a permit with the City of Noblesville to build its new, Noblesville store.
The men’s and women’s workwear retail business will make an approximate $1.8 million investment to build near Cabela’s and Hamilton Town Center at 13890 Cabela Pkwy. The 14,475-square-foot store will sit on approximately 2.7 acres east of the new Cabela’s store.
Duluth Trading Company has been around since 1989 after two founders of the company designed a tool-bucket bag after seeing workers inefficiently carry around their tools. Since the early 2000s, the company has gained popularity for its practical clothing, and in recent years, it has caught the attention of an even broader scope with its humorous, animated underwear commercials.
Currently, the Wisconsin-based company has 13 established or in-the-works stores in Wisconsin, Minnesota, Nebraska, Iowa and South Dakota. Two of the 13 stores are currently in development, both of which are in Illinois.
An completion date and opening date have not yet been set.