By Heather Lusk
Entrepreneur Ken Minturn has spent the last year planning and developing his startup and last month launched the website kenjiapp.com after learning from other small business owners at zWORKS.
Minturn said the process took “longer than I would have liked.” But he recognizes that only a small percentage of startups even get to the product stage.
“We’ve really gotten farther than most people even get,” he said. “That’s pretty comforting.”
KENJI, offering “law the new fashioned way,” was created to be a marketplace for small businesses to find, hire and manage attorneys for their legal needs.
Registered clients begin the process by posting their needs with the help of a questionnaire. Vetted attorneys can submit a proposal using a fixed price versus an hourly rate. All of the attorneys must have malpractice insurance and be certified and in good standing with their state bar association.
Through the zWORKS co-working space, Minturn has taken advantage of the opportunities to learn from entrepreneurs and business owners such as Josh Garrett and Mike Sweeney, whom he said have been “super helpful” in offering advice.
Minturn has entered his business to The Innovation Showcase, which connects fundable companies with financial resources, and said he hopes to reach the finals to pitch KENJI. He recently added a part-time marketing position for strategic planning but ultimately would like to raise capital in the fall to accelerate growth. Eventually, he said he would like to hire a full-time software developer, along with more marketing and sales positions. But, he said he acknowledges that anyone hired for a startup will wear more than one hat.
“Hopefully, we can get to that next phase, which is hitting that product market fit and starting to just grow at a quick pace,” he said.