Beautycounter aims to offer ‘safe’ makeup products


By Chris Bavender



Ashleigh McAfee was introduced to Beautycounter by a former physical therapy school classmate last summer while on vacation in North Carolina.

“She had started as a consultant in late May of 2015 and was excited to share Beautycounter with me and the other four moms on the trip. We walked or ran every morning, and I listened while she talked,” McAfee said. “I also tried a sample.”

It didn’t take long for the Zionsville resident to become hooked, both on the products themselves and the company’s mission to “get safe products into the hands of everyone.”

“I learned so much during my time investigating that I had to share it with my family and friends. I knew I was going to buy the products for myself and my family, so why not get a discount,” she said. “Also, I live in a community that is very health conscious and would likely also benefit from what I had just learned.”

It is, after all, McAfee said, what she does as a healthcare practitioner in her job as a physical therapist.

“I am an educator, not a sales person – it was a natural fit,” she said.

What appealed most to McAfee was the fact Beautycounter has banned more than 1,500 ingredients from its personal care products. The company tests their ingredients, she said, before they are formulated to ensure safety and tests them again after they are finished. If they don’t score at a certain level the product is not taken to market.

Popular products include oils and the anti-aging line, McAfee said, as well as children’s products. This year Beautycounter will launch a men’s care line, a baby and maternity line, an acne line and a deodorant.

For now, McAfee plans to continue to work as a physical therapist while building her business as a Beautycounter consultant.

To learn more, visit or Beautycounter by Ashleigh on Facebook.

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