Zionsville Flower Shop blossoms in first 3 years

Brian Davies works on an arrangement at Zionsville Flower Company. (Photo by Heahter Lusk)
Brian Davies works on an arrangement at Zionsville Flower Company. (Photo by Heahter Lusk)

By Heather Lusk

Three years ago during prom season, the line was out the door of Nana’s flower shop. The former owner and his staff had left and temporary employee Brian Davies was left to run things by himself.

He decided that something needed to be done and soon purchased the shop, changing the name to Zionsville Flower Company, “to let people know there was a new owner, new service but higher quality.”

On June 1 Davies celebrated three years in business. Most of his changes over the past several years have centered around the variety and quality of the flowers in his shop along with a change to the water system. After leaving some flowers in water overnight “they just didn’t look right” the next day, he said. A little investigating uncovered that the building’s water ran through a softener.

“Salt water, plants and flowers – not a good mixture,” Davies said.

He soon installed a filtration system to weed out impurities and mix in floral preservatives for the flowers.

“If you just top (an arrangement) off with filtered water, you’ll extend the life of the arrangement by three to five days,” he said.

“We put a lot of energy into the care of our flowers before they even go to a customer,” Davies said.

The former airline employee turned to flower arranging as a hobby and with the support of his grandmother and friends became certified, eventually teaching at IUPUI and working part time for local florists before owning the local shop.

“I have my grandmother’s green thumb,” he said and continues to teach with classes on site.

Davies collects vintage containers, pottery and even bark sleeves for unique vases “with a story” versus a standard container.

He estimates his team created more than 4,000 bouquets last year in his 1,000-square-foot shop. He looks forward to the business’ continued growth but not at the expense of customer service.

“We don’t play by the rules,” said Davies. “We really want to do what the customer wants.”