By Sadie Hunter
Between the four of them, owners Adam and Ray Cox and Gary and Randy Zion, operate 10 liquor stores in central Indiana.
But opening a store in Noblesville is something they say they’ve wanted to do for some time.
“After hours of extensive research, we thought that the demographics called for a location right here,” Ray said. “We’ve been wanting to come here for several years, and now we’ve finally got it done.”
The business opened to the public Dec. 14, but its grand opening Jan. 9 drew crowds from all over central Indiana for a celebration with multiple local vendors.
“We offer a complete line of everything from craft beer to fine wine and high-end spirits, high-end scotches, bourbons, allocated products,” Ray said.
The owners suggest that the best way to see when the store is selling allocated products is to follow Elite Beverages on Facebook, or sign up for the bourbon list in store. “We will email you when items become available,” Ray said.
The store at 15887 Cumberland Rd., Noblesville, is open weekdays from 10 a.m. to 11 p.m. and on weekends from 10 a.m. to midnight.