By Sadie Hunter
Craft beer and beards, a trend in recent years, has created one of the city’s most unique events in Beards & Brews, by Hipstoric Noblesville and Noblesville Main Street.
Downtown will welcome the event for its second year from noon to 4 p.m. Oct. 24 in the parking lot at Eighth Street and Maple Avenue.
Six craft brewers from central Indiana, including Noblesville’s own Barley Island, will highlight the beard contest. Other brewers include Grand Junction Brewing Company, Fountain Square Brewing, Triton Brewing, Three Wise Men Brewery and Sun King Brewing. Brewers will be on site, and with admittance, each attendee will receive a sample from each.
For the beard contest, awards will be given in four categories: Best of Show, Longest Beard, Thickest Beard and Most Creatively Groomed Beard.
“If you were at Beards & Brews last year, I can guarantee you’re coming back,” said Chris Owens, executive director of Noblesville Main Street. “Beards & Brews has created a cult following, and we are committed to making this an annual event that brings people to experience all that our city has to offer.”
During the event, a panel of judges will name an overall winner for each of the said contest categories. Winners will be awarded a prize package. Interested community members are welcome to join to have their beard judged at no cost.
“This contest is not exclusive to those representing the participating breweries,” Owens said. “Anyone wishing to enter their beard into the ‘community call out’ portion of the event is encouraged to do so—the more bearded, the better.”
James and The Drifters, a Midwestern folk/indie rock band, will provide musical entertainment. Nickel Plate Arts and independent artisans and vendors will host spaces within the event.
Beards & Brews is open to the public, 21 years and older. Tickets are available at the event for $15 each. Proceeds will benefit Noblesville Main Street.
For more, visit facebook.com/hipstoricnoblesville.