By Marcia Ellett
Denise Giannotti survived her husband passing away from cancer, having to sell her home in Geist, becoming an empty nester and the death of more than one pet. Three years after losing her husband, her twin sister, Diane Eaton, convinced Giannotti to re-enter society by attending a black-tie charity event.
She had her hair, nails and makeup done, and went into a White House Black Market and had them dress her from head to toe. It was a Cinderella moment. “I left the store thinking I wanted other women to feel the way I felt,” said Giannotti, and the idea for her fashion consulting business was born.
“I have always been in fashion,” said Giannotti, who has a bachelor’s degree in Fashion Design, Merchandising and Business and a master’s degree in Textiles and Clothing Education. She’s also been a clothes buyer for a number of major department stores.
When it comes to her own business, she caters to both sexes with her Stay Calm and Dress Smart for men and Stay Calm and Be Fabulous for women. In addition to styling and providing fashion and accessories advice to women of all ages, shapes and sizes, Giannotti coordinates looks for family photos, helps college grads elevate their work attire, works as a custom shopper for men who want to find the perfect gift for their loved ones and conducts fashion seminars, among other services.
Client Carol Sluder said of Giannotti, “She has an eye for fashion and an energy that’s contagious. She has the ability to choose things to compliment a woman’s body. She picks dresses that I would never pick for myself and they look great.”
On Tuesdays Giannotti works at Clothes Mentor in Fishers, a high-end resale shop, where her styling services are free to store customers and the perfect place to follow one of her business tenets: “You can look like a million bucks without spending it.
“Very few women see themselves as beautiful,” she added. “What I have always said is I want to show them who they truly are.”
For more information on Giannotti’s personal stylist services, call 796-9919 or visit denisegiannotti.com.