Wild Birds Unlimited opens in Noblesville

Wild Birds unlimited will have its grand opening March 28 at 14753 Hazel Dell Pkwy. (Submitted photo)

Wild Birds unlimited will have its grand opening March 28 at 14753 Hazel Dell Pkwy. (Submitted photo)

By James Feichtner

One of the great features of spring returning is seeing the birds becoming more active again. And what better way to attract birds to your home or garden than providing these winged critters with a delicious food supply?

Just opened at 14753 Hazel Dell Crossing, Suite 400, in Noblesville, Wild Birds Unlimited is the perfect place to stock up on bird seed and bird feeding supplies while offering helpful tips and information in a friendly, customer-focused atmosphere.

Co-owner of WBU in Noblesville Charity Rausch decided to open up her store after moving from her previous location in Carmel at 146th and Greyhound Pass.

“Really it was the location, the visibility from the road,” Rausch said. “The demographics of the community were really good. The demographics of the market we thought would really be a great match for our store.”

Another reason for moving to the 18,000-square-foot building was the inconvenience of vehicle access to the previous store.

“There’s ease of parking in and out of the (new location) for our customers.” Rausch explained. “Our customers can park right in front of our store. We had major parking issues at the previous location. We carry out bird food for our customers, cart to car service, so that was nicer at this location. We have a backdoor delivery here and at our old location we couldn’t get back door delivery so they drop shipped a lot of product to us. So in general the new location is much more functional for our customers and for us.”

Aside from the retail aspect of the business, Rausch is also adamant in giving back to the community through her new store.

“The Hamilton (County) parks system is fabulous,” she said. “There are tons of parks and Hamilton County has a great nature center. We donate and sell bird food to the nature center, so hopefully the community is enjoying it when they go over to the parks. They’re getting to see our feeders, and our bird food is usually over there. We’ve only been here about a month in Noblesville. I am working with the Noblesville library. We have a program scheduled in May at the library to just educate people on birds, so we are definitely looking to get out in the community.”

The store’s grand opening party is 10 a.m. to 6 p.m. March 28. For more information, visit

Current Morning Briefing Logo

Stay CURRENT with our daily newsletter (M-F) and breaking news alerts delivered to your inbox for free!

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Current Publishing, 30 S. Range Line Road, Carmel, IN, 46032, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact