By Mark Ambrogi
Scott Hockett has been researching the national surveys on the car buying experience.
“68 percent of new car buyers agree that they believe their time is poorly used and negotiation is the worst aspect of buying a new car,” Hockett said.
AutoMatcher, a new company that opened its national headquarters at 600 E. Carmel Dr., Carmel, earlier this month, seeks to help in that regard.
“We do all the negotiating for them,” said Hockett, AutoMatcher chief business development officer. “We report the purchase price offered to the buyer. If the buyer is not happy with the offer. We work a different dealer. It’s that simple. We work for the customer.”
Hockett said AutoMatcher deals only with new cars and certified pre-owned cars.
The co-founders are Westfield residents Robert F. Greer (chief information officer) and Michael Beer (chief executive officer).
“The astounding responses we’ve received early on from both consumers and dealerships have been extremely powerful,” Beer stated. “This is a brand new and innovative way to buy a car, and we’re excited to have the support of the local communities to clarify our growth in the marketplace. AutoMatcher is a simple yet effective way to reduce personal time spent at the dealership and on-line shopping.”
Hockett said the company benefits dealerships as well as customers.
“From the dealership, we’re bringing them a customer that they didn’t have to spend any money to find that customer with marketing dollars,” Hockett said. “We’re spending our money to find these customers and they’re finding us very quickly. There is not a company in the United States that is serving on a macro level, proving a complete car buying service.”
“TrueCar is a great company that gained momentum through their vehicle pricing tool,” Hockett said “AutoMatcher’s founders observed TrueCar’s model and realized that serving the customer was not really part of the TrueCar equation so AutoMatcher set out to build a company that provides the optimum vehicle negotiation services on behalf of their customers, meeting or beating TrueCar prices while actually locating the exact vehicle our customers desire to purchase.”
Hockett said if the customer is not happy with the offer they work a different deal.
“AutoMatcher does the work, provides a great offer to their customers,” Hockett said. “AutoMatcher can get their customer in and out of the winning dealership’s business office in less than an hour or even deliver their customer’s vehicle to their home or desired destination. It’s truly a concierge level service.”
Hockett said his family has years of experience in the automobile business, from auto auctions to car dealerships and everything in between.
“Michael and Robert have been in IT for 30 years,” Hockett said. “They’re top-shelf engineers.”
Hockett said a proof of concept test for the company was over the summer which was wildly successful
“Now we’re developing the process as we begin our growth,” Hockett said. “We plan to grow to 5,000 cars per month.”
Hockett said the company charges a fee of $249 per customer. For more information, visit automatcherusa.com or call 1-888-243-4505.