We’re extremely excited to announce our latest plans for expansion, this time into the Geist market. With an anticipated launch in the first quarter of 2015, we’re fast at work finalizing the staffing and more pin-pointedly familiarizing ourselves with the area. We will deliver by U.S. Mail every Tuesday to 11,306 high-income, high-education households that “hug the lake” (and beyond). The move into the northeastern market comes at the behest of advertisers large and small. We’re happy to answer their call and are eager to serve a new readership and market. The launch will bring to 119,439 the number of households Current serves.
You can’t make up this stuff:
•Last week, we read with interest about how a federal judge ordered the state of Alaska to increase outreach to Native American voters with limited English proficiency – because, you know … democracy, right? This, of course, led us to ask: Limited English proficiency? Doesn’t that pretty much sum up what is lacking amongst the majority of the United States’ population? The days of “grammar school” have gone the way of the running board, we’re afraid, and it shows so horribly in everyday conversation, writing, speech and media. Have you noticed the billboards on I-70 between Indy and the Ohio line touting “Busses welcome”? Excuse us as we go watch everyone queue up for kisses from the French.
•Then comes the recent “60 Minutes” report about how scammers have made small fortunes by taking advantage of the joke that is the Internal Revenue Service. It seems the opportunists – and we’re talking about the scammers here, not the IRS – sent in fraudulent tax returns with anticipated refunds in the low four figures. Well, they received the checks, because there was no checks-and-balances protocol to prevent it from happening. None of this probably would be the case had former IRS chief Lois Lerner’s hard drive not been wiped clean. What’s that, you say? You forgot all about the IRS scandal involving Lerner? We’re sorry to learn that, because that’s exactly what the IRS was hoping would happen.