You’ve heard of food trucks – now fashion trucks plan to descend on Carmel this Saturday


By Joseph Knoop

Fashion will go mobile June 21 at Carmel’s City Center when five different fashion retailers roll up to sell their products from the interiors of specially modified “fashion trucks.”

Female fashion retailer Boho Pretty will sport a refurbished 1970s camper, complete with a sitting room and displays of clothing. The company, started by a pair of entrepreneurs, visits a variety of events, restaurants and breweries to sell its products.

“We like to provide affordable clothing and a good shopping experience,” said Amber Huber, co-founder of Boho Pretty.

The company also often donates 10 percent of their day’s earnings to a charity of the event organizer’s choice.

“The whole concept is going mobile, going where people are,” said Heather Pirowski, director of Retro 101, a similar fashion truck business.

Retro 101, the first mobile boutique in Indianapolis, operates out of “Ellie,” a converted 1978 Chevy minibus. The company operates as part of the American Mobile Retail Association. Pirowski provides consultant services through the association, pointing new business owners towards the resources that will help make their own mobile retail stores take off.

“It’s a growing industry,” Pirowski said. “I’m there for people to ask all the time, ‘What kind of life do you lead? Where can I find a bus?’”

Retro 101 also teams up with other organizations for charity, including School on Wheels, an Indianapolis-based group that provides education to over three thousand homeless children.

Pirowski will be debuting a second truck for Retro 101 soon, nicknamed “Stella.”

The free event will be from 11 a.m. to 2 p.m. June 21 in the interior plaza of City Center. A DJ will play music during the event and it will feature fashions from Boho Pretty, Ellen and Elvin, Genie’s Closet, Retro 101 and Urban Frenzy Boutique.

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