By Holly Kline
Vardagen is a Fishers brand which sells locally designed t-shirts, hoodies and other apparel. Both whimsical and edgy, Vardegan’s screen-printed clothing has styles for men, women and kids. Vardagen uses eco-friendly and organic materials when possible and Indianapolis company, The Art Press, does the screen-printing.
Located at 8684 E. 116th St., in the heart of downtown Fishers, the Vardagen store is poised to become a very visible space within the newly developed downtown Fishers. “We’re excited to be a part of the development projects in Fishers,” said Jared Ingold, owner of Vardagen. “Scott Fadness said that we’re a pioneer of the area.”
Ingold emphasized that he is creating a Vardagan brand. “One of the things that make us really unique is that we’re the flagship store for our brand,” he stated.
Ingold has an upcoming expansion plan that fits right in with all the current downtown development projects. He wants to open a coffee shop in Vardagen’s upstairs space. Ingold explained that when traveling he enjoys spending time in local coffee shops and is inspired to create one in Fishers. He plans to raise some of the money through crowdfunding and hopes to get the community behind the idea of offering coffee for sale in the Vardagen retail space on the main floor and then allowing customers to hang out in the coffee shop space upstairs.
For now the high quality, locally made Vardagen clothing is the focus of the Fishers location. “The word Vardagen means Every Day,” said Ingold. “We’re doing designs and printing that hopefully people will want to wear every day.”
Vardagen’s target market is everyone. “We reach a very broad age range and we like to do designs that we love and have people include them in their stuff,” said Ingold.
In addition to the Fishers location, the Vardagen brand is currently sold in stores in San Francisco, Portland, New York, Key West and Canada. Plans are in the works to include additional retail outlets.
“People are still discovering Vardagen,” Ingold shared. “This store is all about building up the community around the brand.”