Commentary by Kristina Johnson
The truth is going green might sound like a just the latest trend, but it’s immensely important to the future of Earth. Somewhere between third grade when you learn about saving the Earth and adulthood, many people tend to forget that even small changes can make a big difference. One of these small changes is switching to a greener, more Earth-friendly beauty routine. Don’t worry, I’m not suggesting you craft your own toothpaste and deodorant (but hats off to you if you do!). I’m suggesting you research and look into the beauty products you invest in.
One of my favorite brands is Aveda. Their stated mission is, “…to care for the world we live in, from the products we make to the ways in which we give back to society.” Not only are their products naturally derived, meaning that 50 percent or more of each product comes from a plant, non-petroleum mineral, water, or some other natural source, but they do a ton for the environment and society. Here are just some of the reasons Aveda rocks and why greening your beauty routine can do a lot of good:
- Responsible packaging: 85 percent of their packaging contains 100 percent post-consumer recycled materials.
- Happy animals: Aveda does not test on animals. Some of their manufacturing plants are even wildlife habitats.
- Changing lives: The paper used for Aveda’s gift sets is created by families in Nepal. This in turn provides food, clothing, shelter and education.
- Renewable energy: Aveda supports development of renewable wind energy, and they manufacture their products with 100 percent certified wind power.
Doesn’t that make you feel all warm and fuzzy? So go out there and get green. Your kids, your soul and Earth will thank you.