By Mandi Cheesman
From a simple idea to a sketch on a napkin to a full-blown marketing plan, Todd Anderson’s new business, Instant Imprints, can turn them all into reality.
Anderson’s new Carmel store at 20 Executive Dr. in the Centerpointe Retail Center opened July 1 and is the first Instant Imprints franchise in the state. There are more than 30 of the facilities in North America, and all of them help businesses promote their brand in whatever way the business owner needs.
“Businesses now are probably using multiple companies to do what I can do for them here in one place,” Anderson said. “I have six different entities here to help.”
Those entities include custom T shirts, signs and banners, business apparel, school and team wear, digital printing and promotional products. Anderson said the San Diego-based Instant Imprints was the first and still the only franchise to combine these businesses into one business.
“I’m thrilled about the opportunity to provide local businesses, organizations, schools and everyone that has something to promote a trusted partner here in Carmel,” Anderson said. “This is a unique opportunity to run a business that allows local organizations to take care of all their marketing needs under one roof, from the ground up.”
Anderson, who is a Westfield resident, said he chose to open in Carmel because it offered the ideal clientele.
“I looked at 30 different locations before I selected this one,” Anderson said. “I feel this market has a lot of small businesses that I want to partner with and that I can service the best.”
After more than 20 years in management positions, Anderson said he is happy to have the opportunity to interact with business owners everyday and help them create effective marketing initiatives.
“My goal is to be out there everyday building relationships,” he said.
And he hopes to build a strong reputation as being reliable.
“One of the biggest complaints in this industry is missed deadlines, so I am going to promise to never miss a deadline,” he said. “I also will guarantee that it is right or it will be done over.”
Anderson opened more than 60 dental practices throughout Indiana, Illinois, Kentucky and Western Ohio for a nationally branded dental practice management group during the past eight years before deciding to open his own business.