Co-owners Holly Gremel and Tony Murdock brought a fresh and exciting new dimension to downtown Noblesville recently when they moved hg Studios to 930 Logan St. from 1802 Conner St. last year.
“Basically, we wanted to bring something funky and edgy to downtown Noblesville,” Gremel said.
“We see in this an unlimited potential,” Murdock said.
While Murdock handles the business and finance, Gremel concentrates on the creative and artistic aspect.
“We take a personal interest in the stylists,” Murdock said, adding that the workers are a significant part of the business. “We want to see them grow and develop. We also want to make sure that this is a fair, clean place to work.”
Most important, though, that care and attention extends to the clientele.
“It’s not just about hair,” Gremel said. “When I meet a client, I have to find out their needs. It’s up to me to be able to advise them on the whole package, the clothes, the facial, and the hair. It’s about feeling good about yourself, because you’re worth so much!”
As local store owners, both Gremel and Murdock stress the importance of supporting the community.
“We are able to get into the community and be a part of more charity events. Prior to the move, we were hidden, now we are more visible,” Gremel said.
There is also a tremendous amount of pride taken in the fact that hg Studios is an independent company. Gremel said that only salon-specific, salon-based independent products are used.
“We support small independent companies, and we help keep each other in business,” she said.
As for the future, Murdock, in particular, is very enthusiastic.
“The sky’s really the limit,” he said. “The focus is on expansion, especially upstairs. We are looking at an additional five to six rooms that we will use for skin care, and as a medical spa. It will be a nice, little, quiet space.”
Gremel would like to see the expansion of other businesses in downtown as well.
“We really hope to make an impact on people, to inspire others to come downtown,” she said. “We want them to look at us and say, ‘If they can do it, we can do it.’”