Plenty of options, styles await at Whimzy


Whimzy is more than just a new shop in downtown Noblesville – it’s a destination place where you can uncover unique finds and custom designs meant to inspire you and your living space.

“I wanted to give artisans a chance to showcase their wares,” said owner and vendor Donna Rugenstein. “Most that are starting out can’t afford huge spaces.”

Whimzy was created to showcase unique finds and custom designs meant to inspire.

“I was the original trash to treasures girl, creating one of a kind pieces from discarded items, initially given to family and friends,” said Rugenstein. “Painting murals on furniture and in homes was an extension of this creativity – a passion that was developed into an arts/antiques ‘shoppe’ named Whimzy.”

Rugenstein said the store provides space to more than 40 vendors, which include re-purposed furniture, antiques, accessories, off-beat objects, jewelry and purses, vintage accents, clothing and custom designed pieces. Custom work is also available upon request.

“We reach a broader number of people, especially now when more women go shopping together but might not have the same taste of style,” she said. “There’s a little bit for everyone – from age six to 106.”

Located in the former Spent Saturday’s spot, Rugenstein said the store is 3,700 sq. ft. It is also the third Whimzy she has opened. The first store in Pendleton was 1,200 sq. ft. and when it became popular, Rugenstein moved to a larger (4,000 sq. ft.) location in Pendleton.

Whimzy, 940 Logan St., is open 10 a.m. to 6 p.m. Tuesday to Saturday and 1 to 5 p.m. Sunday. For more information, call 774-9405.


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