Great movies are the quintessential entertainment. With a good story line, one can be mesmerized for hours, completely forgetting about the hardships of the real world. Combined superb acting or music, a movie can be transformed to a classic that is worth watching over and over again.
Movies work because, unlike real life, they follow a script, which omits mundane incidents and are edited to create an illusion of sequence. Characters move from one important scene to another without the normal restrictions of time and place. The audience follows the drama to conclusion with great amusement.
In one sense, businesses can never be like the movies because they require intense day-to-day work to create the goods or services to be offered. There is no script and no editing to eliminate the routine events. Good or bad, each moment must be endured. A day in the life any business may be a good story to tell, and even involve good characters, but there is usually little entertainment value in the sequence of the day.
Marketing a business, on the other hand, is an entirely different thing and can be exactly like a movie. A good marketer will create a plan or script to be followed that will capture the essence of the business and then deliver the story about the products or services to the audience in a seamless and compelling message, thereby creating goodwill for the company that inspires customer loyalty.
It is paramount to have the right team to deliver the message to the audience. A great movie is created by artists who merge their individual talents and efforts into a collaborative masterpiece. Similarly, a successful marketing group combines the expertise and skills of professionals to develop an impactful story. To quote a classic movie: “Choose wisely.”