Keeping up with technology


The whole world has changed, and now conversations and ideas from the past don’t have the same meaning as before. It’s also a perfect storm for misunderstanding how advanced technology has actually gotten. Below are three examples that reinforce everyone’s need to stay in touch, or look out of touch:

  1. Hey, I’m on long distance. I called a guy on his cell phone. He answered and quickly replied, “Can I call you back? I’m on a long-distance call.” Long distance, really? Hello 1975, I missed you. It doesn’t matter anymore if you are calling downstairs, downtown or Detroit. You’re paying for all your calls.
  2. I’ll buy both. I was in a meeting discussing a URL to buy.  A URL is simply the Web address so you can find the content or files when you type the URL in your Web browser. The URL directs you to files hosted somewhere, and it shows you the Web site files, which is the Web site to you and I. During this discussion, we were deliberating on what address to buy. After deciding the address, this fellow in the meeting looked at me all serious and said, “Now, do we want to buy the address with the www in front of it, or not?”  Before I could answer, he responded quickly, “Let’s just buy them both.” Done, thank you. That’ll be $100.
  3. Sir, we have wireless. At a restaurant, I entered with my laptop under my left arm and my computer’s power cord in my right hand. I asked the server if I could sit next to a receptacle, since my computer needed to be charged. She smiled and told me, “You can sit anywhere. We have wireless.” Wireless electricity, really? I hadn’t heard of it. I still haven’t.
  4. Dial it up. I hear this all the time, someone offers a Website address and says, “Dial it up.”  Okay, let me find my rotary keyboard and get that moving. Now, where’d I leave my dial-up modem? Oh yeah, in the trash.

It’s easy to fall behind. It’s easy to not know and misspeak. Here’s a great habit to pick up: start reading a technology blog. You’ll stay in better touch with changes, and you might just find out you’re the smart kid at parties.


By David Cain

David Cain works at a full-service marketing agency. You can contact David at


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